Press Release – Drew Estate Announces Updated Liga Privada Papas Fritas Packaging
Miami, FL – Drew Estate announced today that they would begin offering their Liga Privada Papas Fritas cigar in a newly designed 50-count box. These new boxes will replace the 4-count tins / 28-count boxes that the Papas Fritas line is currently offered in and will, as a result, reduce the single cigar retail price to $5.25 MSRP from it’s current price of $6.40.
When reached for comment, Drew Estate President Michael Cellucci stated that, “Papas Fritas has been a good choice for any Liga Privada fan looking for a short smoke. We needed something for fans of Papas Fritas who already had plenty of tins and wanted a better value, so now we’re offering the cigar with no tin. The tins will now become a collector’s item and the Papas Fritas will be a little more budget friendly. It’s a win-win.”
The Papas Fritas is part of Drew Estate’s Liga Privada Unico Serie, which features unique blends within the Liga Privada brand family. The Papas Fritas utilizes a Connecticut Broadleaf Maduro wrapper, Brazilian Mata Fina binder, and Nicaraguan and Honduran filler tobaccos. The small 4.5” x 44 cigar sports Drew Estate’s signature fantail and is the perfect choice for cigar smokers who are looking for a short escape.
Look for the new packaging to begin shipping to Drew Diplomat Retailer Program accounts nationwide beginning in the next few weeks. Retailers who participate in the Drew Diplomat Retailer Program [DDRP] are given priority allocations on new cigar releases, limited editions, and commemorative cigars and products. DDRP retailers are also granted access to Drew Estate’s boutique brands, including Liga Privada and Herrera Estelí. In addition, DDRP retailers receive seasonal releases and receive priority incentives for in-store events and promotions.
Please email jbrooke (at) drewestate (dot) com with any questions.
About Drew Estate, Inc.
Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led The “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Kentucky Fired Cured, Liga Privada, MUWAT, Natural by Drew Estate, Nica Rustica, Nirvana, Tabak Especial, UnderCrown, and Java by Drew Estate.