“Mike was smoking pipe tobacco back when he started with the company 13 years ago,” said Jonathan Drew, chairman of Drew Estate. Since then, the company has grown and so has its legion of pipe smokers.
“A lot of the guys here have been smoking pipes lately,” said Cellucci. “We have basic blends and blend some of our own versions.”
The eight lines are part of what’s known as Drew Estate Classic, the first time the company has used its name so prominently in one of its brands. The lines were blended by Cellucci and are being made in Denmark.
Six of the eight are aromatics with the Gatsby Luxury Flake, a pressed navy flake, and the Cavendish being the exceptions. The 50 gram (1.75 ounce) cans will begin shipping September 1 with an MSRP of $11.99.
Unlike the company’s partnership for ACID Shisha, Drew Estate will be handling the distribution of its pipe tobacco, and Drew Estate Classic is just the start.
Cellucci said more “exotic” blends are in the works, but that it was important to start on the traditional side of things so that the company could establish itself quicker with pipe smokers than it did with cigars. Jonathan Drew and others will admit that it wasn’t until the introduction of Liga Privada, first in 2006 and formally in 2007, that the company really gained legitimacy in the traditional premium cigar market, something Drew Estate learned from and hopes to avoid as they enter the pipe category.
The packaging not only reflects the more traditional approach, but also the company’s past.
“When I started with the company, we were there,” said Cellucci, referring to Brooklyn. “The Brooklyn Bridge is something I always associate with our company.” Normally, the company uses a picture of the Manhattan Bridge in its marketing, but for Drew Estate Classic, it went with a different landmark.
“It made more sense to go with the Brooklyn Bridge, it told the story a little better.”
In addition to more blends in the future, the company will be hosting pipe events at select retailers and Cellucci even said he will be at a “handful” of them, although admitted his duties as president would limit him to only a few. In addition, the company is in the early stages of creating its own pipes, although Cellucci and Drew wouldn’t elaborate much further on the topic.
You could smoke this all day long and never be without company as the aromatics capture everyone within a wisp of your smoke. A mild and flavorful blend of toasted Cavendish with notes of vanilla and fire cured tobaccos.
We could’ve called it Grandmas Cherry Pie or something clever, but we’ll let the tobacco do the talking on this one. Mild, Aromatic with a wonderful cherry flavor that lasts throughout your bowl. Never Bites.
Gatsby Luxury Flake
Sophisticated, but what does that mean?! This smoke is pleasantly sweet and mild with just the right mix of Cavendish and Sweet Virginia tobaccos. Ah, People will think you are some sort of aficionado that is what Sophisticated means…
Harvest on Hudson
We used to go up Hudson in the fall to go apple picking at the orchards and this is the memory of those times
all packed into your bowl. Mild and wonderfully flavorful with notes of freshly cut apples and a smooth blend of Virginia, Burley and Cavendish tobaccos.
Lose yourself in the hustle and bustle with a bowlful of this mellow blend of tobaccos. You can’t quite put your
finger on it, but that dense aroma of lightly toasted Burley and Bright Virginias is awakening your senses.
We made a blend and called it “Meat Pie”! Daring to be just a little different, imagine we just
re-wrote some classic turn-of-the-century novel. A Pungent, Smoky, Medium bodied smoke that is the epitome of the word Classic.
7th Avenue Blonde
Pack a bowl and head down 7th Avenue in Park Slope and you’ll end up like the pied piper of Brooklyn. The super pleasing aromas captivates in the air, but the exotic blend of tobaccos is what has you coming back for more and more.
Central Park Stroll
We really cherish the days when we’d stroll through Central Park on a lazy summer afternoon. The sweet
aroma makes you feel like your standing outside a bakery; notes of chocolate, vanilla and caramel blend harmoniously with mellow tobaccos.