Cigar Coop Recognizes Drew Estate as Large Company of the Year for 2022
Cigar Coop has named Drew Estate as the winner of its Prime Time Award for Large Company of the Year for 2022. This is the second time in three years that Drew Estate has been recognized as the Prime Time Award Large Company of the Year winner, having previously won the award in 2020.
Citing Drew Estate’s release of the value-priced Nica Rustica Adobe, expanded distribution of the Liga Privada H99 Connecticut Corojo and Liga Privada 10 Year Aniversario, the introduction of BLACKENED Cigars “M81” in collaboration with Metallica’s James Hetfield and BLACKENED American Whiskey’s Rob Dietrich, the return of Barn Smokers, and the continued success of its “Freestyle Live” broadcasts, the five voting members at Cigar Coop award Drew Estate a total of 20 points out of a possible 25 to proclaim the company as Large Company of the Year. Drew Estate appeared on each of the five members’ ballots.
In announcing Drew Estate as the Large Company of the Year, Cigar Coop wrote:
Drew Estate takes the award based on a combination of innovation, product delivery, and ongoing consumer engagement. In a year when many companies were increasing prices, Drew Estate would double down and introduce a value-priced premium cigar with the Nica Rustica Adobe – a cigar that is priced at $5.00 to $6.00. 2022 also saw Drew Estate expand distribution of the long-awaited Liga Privada H99 Connecticut Corojo and Liga Privada 10 Year Aniversario. The year wrapped up with a high-profile collaboration with James Hetfield of Metallica for Blackened M81.
As for consumer engagement, Drew Estate has continued to raise the bar. 2022 saw Drew Estate bring back its Barnsmoker Event program after a two-year hiatus due to the COVID-19 pandemic. These unique events combine elements of a farm visit and a consumer expo for Drew Estate’s products. Drew Estate has also really worked the consumer channel for introducing its key products. It continued using its Freestyle Live program as a mechanism to do it. This has included several livestream shows, as well as the “mystery cigar” kits that contained unbanded pre-release cigars combined with swag.
To read the entire announcement, visit Cigar Coop at cigar-coop.com.
About Drew Estate
Founded in 1996 in the DUMBO neighborhood of Brooklyn, New York, Drew Estate has singlehandedly defined modern day cigar culture through a hard-hitting, authentic, bottom-up approach to lifestyle branding and culture building. Our mission and manifesto is “The Rebirth of Cigars,” which we amplify through our uncanny authenticity, high energy and through deeply-loved brands produced from La Gran Fabrica Drew Estate in Estelí, Nicaragua, such as: ACID, 20 Acre Farm, Deadwood, Factory Smokes, Herrera Estelí, Isla del Sol, Kentucky Fire Cured, Liga Privada, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial and Undercrown; and the celebrated Barn Smoker, Cigar Safari and Freestyle Live experiential events. Learn more about our story and our brands by visiting Drew Estate.
