Drew Estate’s 2022 Liga Privada Unico Serie Year of the Rat is coming soon! The limited-edition cigars was showcased during Drew Estate’s upcoming “Freestyle Live: Special Edition” broadcast, on May 12 on the company’s Facebook Live page (facebook.com/drewestatecigar) and YouTube channel (youtube.com/drewestatecigar). Year of the Rat cigars will be available exclusively at Drew Diplomat Program partners beginning on June 15.
Liga Privada Unico Serie Year of the Rat first appeared in 2016 to honor the 20th Anniversary of the Florida Panthers’ only National Hockey League Stanley Cup Finals appearance. During the Panthers’ run to the Finals, the team’s Scott Mellanby killed a rat in the locker room before scoring two goals in the game. Mellanby’s feat was a “Rat Trick,” and fans soon began tossing rubber rats onto the ice whenever the team scored. Originally available only at the Drew Estate Lounge inside the Panther’s BB&T Center, Liga Privada Unico Serie Year of the Rat achieved wider fame beginning in 2020 when it was re-released as a Drew Diplomat Program event exclusive cigar. Since 2021, distribution of Year of the Rat cigars has expanded to all Drew Diplomat Program participants.
The Year of the Rat (5 ½ x 46, Corona Gorda) is made using a luscious Connecticut Broadleaf capa, a darkly rich and flavorful Brazilian capote and hearty Nicaraguan and Honduran tripa tobaccos. Featuring Liga Privada Unico Serie’s iconic fantail head, every Year of the Rat cigar is individually wrapped in gold foil and placed in beautifully embossed blue 10-count Liga Privada Unico boxes.
“With music sometimes a new song comes out and you’re like, ‘Yo, hit rewind,’ and your homies are pissed ‘cause you made ‘em play it three times,” says Drew Estate Founder and President, Jonathan Drew. “It’s a testament to a proper beat, the lyrics, the complete-ness … well same thing for Year of the Rat … so today we hittin’ the rewind button … like Chuck D, we’re bringin’ that beat back.”
The 2022 Liga Privada Unico Serie Year of the Rat will be available exclusively to Drew Diplomat Program partners beginning on June 15. The limited-edition cigars’ MSRP will be $17.12 per cigar/$171.20 per box.
About Drew Estate
Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.