Joya de Nicaragua Commemorates its 50th Anniversary with CINCO DÉCADAS
Estelí, Nicaragua. Because fifty years as pioneers and leaders of the Nicaraguan cigar industry deserve a superb tribute, Joya de Nicaragua is proud to present Cinco Decadas. A cigar not only made with an exclusive collection of tobaccos but also with fifty years of accumulated knowledge, experience and resilience unique to the first tobacco factory to craft premium handmade cigars in Nicaragua.
Joya de Nicaragua isn’t just a cigar company; it is lifeline, it is struggle, it is will to forge ahead and renew – it is Nicaragua itself. Since day one, Joya’s strength has lied in its people, who have always been committed to achieving the highest levels of excellence. JDN sets the standard for Nicaraguan cigar quality, showing consumers what it means to be the most Nicaraguan cigar.
Cinco Decadas is about celebrating being first, being best or just being. It is a testament of the ultra premium quality that characterizes the JDN family, made exclusively with prime extra-vintage leaves. It carries an immaculate balance accompanied by sweet and spicy notes. Its silky smooth smoke delivers a rich and fulfilling experience.
“Cinco Decadas is a Nicaraguan cigar of unparalleled elegance. This cigar is intended to celebrate a special moment in our company’s history and offer an opportunity to pause, reflect, give thanks – and look to the future,” said Dr. Alejandro Martínez Cuenca, Owner and Chairman of Joya de Nicaragua.
“It is our most memorable milestone yet and the most memorable of celebrations always require that you rise to the occasion. That’s what Cinco Decadas represents. We want consumers to know that in Cinco Decadas, they will find a cigar so premium that the fact that there’s one in the humidor, will be enough to celebrate,” said Dr. Martínez Cuenca.
Cinco Decadas comes in an exquisitely crafted ivory-white and gold lacquered box of 10 cigars. Each unique element of its packaging also reflects the value and artistry behind this masterpiece, from its gold embossed leaves, to the special 50th Anniversary security seal that guarantees its exclusive origin, the Joya de Nicaragua factory.
At this time, Cinco Decadas will be available in two vitolas only, as a tribute to the first formats to ever been rolled at the JDN production floor back in 1968: Diadema (6 x 54) with an MSPR $19.99 and El General (7×50) MSPR $18.99.
Cinco Decadas will be a limited on-going production of 5,000 boxes in year one available only in selected markets around the world. 3,000 of these boxes will be available in the USA, exclusively for DDRP shops during the upcoming IPCPR 86th Annual Convention and Trade Show in Las Vegas in July 2018. A limited allocation will be available to the rest of the world starting in late July.
About Joya de Nicaragua
Established in 1968, Joya de Nicaragua is Nicaragua’s first and oldest cigar factory in operation.
JDN’s commitment to quality along with their skillful and resilient people have brought their handmade cigars to over 50 countries around the world, making it Nicaragua’s most international brand.
This year, JDN pays tribute to the birth of the Nicaraguan cigar industry and celebrates five decades of being the most Nicaraguan cigar. For more information, please visit www.joyacigars.com
About Drew Estate
Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.