JOYA NINJARAGUA: A BLEND FOR A HIGHER RANK
“Ninjaragua, the legendary status achieved by ninjas when they have become authentic Nicaraguan cigar warriors. To become a Ninjaragua is to achieve a higher-level spiritual state.” Dojoverse Wisdom
Joya Ninjaragua is the premier collaboration that embodies the innovative spirit of two pioneers in the industry that by themselves have ignited popular imagination: Cigar Dojo, the first and largest social cigar app in the world, that has built strong friendships among cigar lovers around the globe since 2012, and Joya de Nicaragua, the factory that in 1968 ignited the industry in what is now the preferred country of origin for premium handmade cigars smokers in the US. Dojo and JDN have both helped shape the cigar industry, and now have come together to do it once more.
This exclusive collaboration began to be forged in the early years of the Dojo community during Drew Estate’s Cigar Safari down in Nicaragua, and the enlightening visits to the country’s oldest cigar maker and the University of Cigars: Joya de Nicaragua. It was down in Estelí where the core essence of DE, Dojo and JDN began to meld and a new triangular alliance began to blossom, with the two former showing the way to the future of the cigar world, while JDN reaffirmed the authenticity and legacy of cigar craftsmanship.
“I’ve considered myself a Dojonite since early on. I love the community that Sensei and his crew have built and I personally carry their badge often. Now, to be able to share our heritage exclusively with the community makes me feel not only humbled and honored, but also excited to bring a new level of enjoyment of Nicaraguan cigars to the Dojoverse. This is a project of more than two years in the making, a cigar for a higher rank; one that could only be achieved jointly with the Dojo,” said Juan Ignacio Martínez, Executive President of Joya de Nicaragua S.A.
This blend comes in only one vitola, a 6 x 50 toro. Exclusive for the United States, it will be available in 6 count triangular packs, with an MSRP of $8.95 per stick. Each vertex of the triangular pack represents the core of Drew Estate, Joya de Nicaragua and the Dojo.
“Getting a chance to work with Joya de Nicaragua was a bucket-list item for the Dojo team and having a group of Dojo members help with the blend at the factory in Nicaragua makes this a very special release.” – Eric Guttormson, owner of Cigar Dojo
The cigars will be sold exclusively through Smoke Inn Cigars on Dec. 4th at 12pm (EST). Pricing has been set at $53.70 MSRP per box ($8.95/cigar), with the affordable starting point intended to encourage multiple box purchases that take advantage of the triangular boxes’ unique stacking capabilities. Ninjaragua will be formally launched through an online event with Master Sensei, Abe Dababneh, and Juan Ignacio Martínez at 7pm (EST). During the event, special giveaways will be made available for customers, and a very special raffle will be announced, stay tuned for more details.
Brand Breakdown
Wrapper: Nicaraguan Habano Criollo
Binder: Nicaragua
Filler: Nicaragua
Factory: Fábrica de Tabacos Joya de Nicaragua S.A
Production: Limited Edition (450 bundles of 6 cigars)
Packaging: 6-ct Bundles
Vitola: 6 x 50 Toro
Price: $53.70 ($8.95/cigar)
Available for sale: Dec 4th, 2020
Retailer: Smoke Inn
ABOUT JOYA DE NICARAGUA
Joya de Nicaragua is a family owned tobacco grower and cigar factory. Established in 1968, it is the first and most authentic premium handmade cigar manufacturer from Nicaragua.
Based in Estelí, many regard JDN as the patriarch creator of the Nicaraguan cigar industry, and its cigars are sold in more than 55 countries around the world.
The company’s commitment to quality, along with its skillful and resilient people, have been rewarded with the industry recognition of Cigar Factory of the Year 2018 & 2019.
About Drew Estate
Founded in New York City in 1996, Drew Estate has become one of the fastest growing tobacco companies in the world. Under their mantra “The Rebirth of Cigars”TM, Drew Estate has led the “Boutique Cigar” movement by innovating new elements to the tobacco industry with their unique tobaccos and blending styles that have attracted new and traditional cigar enthusiasts. In their Gran Fabrica Drew Estate, the Nicaraguan headquarters, Drew Estate produces a variety of brands such as ACID, Herrera Estelí, Herrera Estelí Norteño, Isla del Sol, Kentucky Fired Cured, Liga Privada, MUWAT, Larutan by Drew Estate, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial, Undercrown, Florida Sun Grown, and Java by Drew Estate.
