Drew Estate Unveils its Deadwood Tobacco Co. Sweet Jane Limited Edition “Día de los Muertos”

A Release in Celebration of the Day of the Dead.

Drew Estate is proud to announce the return of the highly anticipated, limited-edition Día de los Muertos cigar, crafted to honor the vibrant Mexican holiday celebrating life, death, and remembrance. Offered in limited quantities, this release is a rich, aromatic masterpiece that pays homage to the Day of the Dead with a cigar as unforgettable as the occasion itself.

Wrapped in a lush, deep Maduro leaf, the Día de los Muertos cigar is an ultra-premium smoke that delivers the full-bodied richness and captivating aroma that Deadwood fans have come to expect. While the precise blend of binder and filler tobaccos remains undisclosed, the Maduro wrapper promises a smooth, opulent experience that will resonate with aficionados, whether an occasional or seasoned cigar smoker. ​

From Wynwood, Jonathan Drew, Founder and President of Drew Estate says, “My hope is that as people smoke the Día de los Muertos they reflect back on loved ones lost, loved ones who find them in the smoke, and loved ones who remain in our daily rituals, always in our hearts. Yes, I love that.” ​

The Día de los Muertos cigar will be offered in a 20-count box with a suggested retail price of $240. This year’s limited edition comes dressed in a striking, orange band and packaging reminiscent of the marigold – a flower with vibrant hues and a bewitching fragrance traditionally used to guide the spirits of loved ones back home during the Day of the Dead. The marigold-inspired design connects the celebratory spirit of the holiday with the cigar’s rich profile, making this release a truly memorable part of any celebration or collection.

​“We’re beyond excited to bring back our Día de los Muertos limited edition,” said Vaughn
​Boyd, founder and former owner of Deadwood Tobacco Co. This cigar is not just about ​ the rich smoking profile – it’s about honoring tradition and adding a touch of Sweet Jane’s signature charm to an age-old celebration.”

​The Deadwood Tobacco Co. Sweet Jane Día de los Muertos release is designed for the legions of Deadwood lovers who appreciate the brand’s bold, rebellious character, while still savoring the unique taste profile each limited edition cigar brings. This release continues the tradition of capturing the essence of Deadwood’s distinct style, blending the mystery of its undisclosed tobaccos with a presentation that’s as striking as it is symbolic.

Drew Estate’s iconic “Yummy Vixens”—Sweet Jane, Fat Bottom Betty, Crazy Alice, Leather Rose and Baby Jane—have garnered a dedicated following for their sweet and exotic blends, and the Día de los Muertos edition is no exception. ​

Founded in 1996 in the DUMBO neighborhood of Brooklyn, New York, Drew Estate has single handedly defined modern day cigar culture through a hard-hitting, authentic, bottom-up approach to lifestyle branding and culture building. Our mission and manifesto is “The Rebirth of Cigars,” which we amplify through our uncanny authenticity, high energy and through deeply-loved brands produced from La Gran Fabrica Drew Estate in Estelí, Nicaragua, such as: ACID, 20 Acre Farm, Deadwood, Factory Smokes, Herrera Estelí, Isla del Sol, Kentucky Fire Cured, Liga Privada, Nica Rustica, Pappy Van Winkle Barrel Fermented Cigars, Tabak Especial and Undercrown; and the celebrated Barn Smoker, Cigar Safari and Freestyle Live experiential events.